Economic Impact

Annual Twinsburg Twins Days Festival Injects Millions into Local Economy

TWINSBURG, Ohio – In addition to bringing together thousands of sets of twins and multiples each year, the Twinsburg, Ohio Twins Days Festival was responsible for bringing more than $5.4 million to the local economy last year.

According to an economic impact study on the 2018 event conducted by Kent State College of Business Administration Associate Professor of Economics Shawn Rohlin, Ph.D., the annual Twins Days Festival, which has an estimated attendance of between 20,000 and 30,000, provides a substantive positive economic impact to the City of Twinsburg and surrounding areas.

“The economic impact of the Twins Days Festival is quite considerable due to its ability to attract out-of-town visitors,” Rohlin said. “Although the Twins Days Festival is a wonderful event for locals, its appeal to so many non-local visitors help bring new money to the local economy.”

The annual Twins Days, an international event, is recorded as the “Largest Annual Gathering of Twins in the World” by the Guinness Book of World Records. Located 25 miles southeast of Cleveland, Twinsburg plays host to thousands of twins from all over the world. Non-twins are also welcome.

“The goal of the Twins Days Festival is to provide a vehicle for celebrating the uniqueness of twins and others of multiple birth, and to provide a celebration of the heritage of Twinsburg,” said Andrew Miller, Executive Director of Twins Days, Inc. “We provide fundraising opportunities for local community groups and give back to the community by underwriting several scholarships to both twins and residents. The Twins Days Festival provides a centralized location for a multitude of twin-related information, including research studies and photo documentation of twins.”

Through the study, which used data obtained through a survey of attendees, Rohlin estimated that non-local twin attendees spent more than $1.5 million at the 2018 event, and other non-local visitors contributed more than $3.8 million to the local economy. According to Rohlin, 76% of non-local visitors said they spent an average of $150 at restaurants over their visit; an average of $429 at hotels; $106 on entertainment; $135 on other retail and $48 at grocery/drug stores.

“Having organized this event for 43 years, the festival committee always felt strongly that the festival has had an economic impact on the local economy and surrounding areas, but to see actual numbers is very reassuring and gratifying for us”, saidMiller. “We are thrilled that the festival brings a financial benefit to the local community in addition to providing fundraising dollars to local school and non-profit groups.”

Kent State College of Business Administration

Kent State University’s College of Business Administration is among the fewer than 1% of business schools worldwide to obtain dual AACSB accreditation in both business and accounting. The College boasts 10 undergraduate majors, 14 minors and a Professional Sales Certificate program; master’s degrees in accounting, business administration (MBA and EMBA), business analytics, and economics; as well as a Ph.D. program with concentrations in accounting, finance, information systems, management and marketing.
 

The Kent State College of Business Administration ranks as a top business college in Ohio and the number one public university in Northeast Ohio by U.S. News and World Report and is ranked as one of the nation’s Best Business Schools by Princeton Review. The College is committed to sustainability as an advanced Principles for Responsible Management Education (PRME) signatory and is recognized by the Sales Education Foundation as a top university for professional sales education.

Media Contact:

Joni Bowen, Public Relations and Media Specialist, (330) 672-1279, cell: (330) 221-0637, jbowen1@kent.edu

 

Twins Days 2019

Twinsburg, OH: The 2019 Twins Days Festival will be held August 3rdand 4th. This annual international event is recorded as the “Largest Annual Gathering of Twins in the World” by the Guinness Book of World Records. 

Located 25 miles southeast of Cleveland, Twinsburg plays host to thousands of twins from all over the world. Non-twins are also welcome.

Saturday morning kicks off with the “Double Take” parade. Activities during the day will include twins contests, twins talent show; twins research area, twins group photo, entertainment, arts & crafts and twin related/sponsored booths, small amusement rides and games, and a spectacular fireworks show. Also available are food concessions and official souvenirs Saturday and Sunday.

Sunday morning’s activities include the Twins Days 5K Run and Fun Walk benefitting the Melanoma Education Initiative. During the day the activities will be the same as Saturday’s with the exception of the parade and fireworks.

Twins are encouraged to register at the festival to be able to participate in the twins related activities and to be included in the official count. Registration forms can be downloaded from the 

Twins Days web site at twinsdays.org. The twins can also register at the festival site.

For more information visit our website at twinsdays.org.

Contact:   Twins Days Inc.

                 9825 Ravenna Road

                 Twinsburg, OH 44087

                 media@twinsdays.org

                 330-425-3652